THE NEW ERA OF CONVENIENCE

Published on : 8/31/22
Reading time : 3 min
  • People need fuel. We need food to help us focus.

    We want snacks and drinks that inspire us to come up with the next big idea, whenever that may be. 

    Our workplaces can’t always plan for when hunger will strike — but they can plan for flexibility with micro markets, micro cafés and vending solutions that offer guests the latest in tech and food with the best experience.

    78% of people want more convenience options available in the workplace. Download our report for more insights.

    micro market

    The perfect setting for food flexibility comes in a small but mighty footprint. Micro markets are a fresh twist on convenience stores: They are stocked with healthy and satisfying grab-and-go choices and the latest and greatest in snacks and drinks. In our Post-COVID Consumer Behaviors Study, 78% of respondents wish they had more convenience options available on-site. Micro markets, which will be visited a lot, can offer greater sales. Simplicity is at the heart of the micro market, offering an in-and-out solution for busy people, most of whom want products that are tasty and save time and effort.

    For people who want their food fresh and locally focused, micro cafés are built to showcase regional and local favorites while keeping an eye on taste and freshness, the two most important drivers for people choosing to-go products. These meals — from hot breakfast and handcrafted sandwiches to salads tossed to order — are custom-crafted with care. In fact, the availability of hot food is a key motivator for on-site purchases, with consumers expressing a desire to purchase hot items 67% of the time. Micro cafés are a great way to explore expanding menu offerings beyond the pre-packaged variety, providing the perfect spot for a fast but substantial meal for people on the go.

    Workplaces are dynamic spaces, and the evolution of convenience delivers what consumers want today: speed and a thoughtful approach to quality food, with an emphasis on freshness and taste. All of these are InReach – Find out more by downloading our report.

    It's All InReach

    We know one size never fits all – Flexibility begins and ends with customization. We're ready to partner with you to create the perfect customized experience for your, and your people's, needs. 

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